PRAGMATICS As we know that pragmatic is the sense knowledge, so pragmatic allows the language users to say anything and even do anything, because intonation and gesture sometimes influence the meaning of the language users’ language, it is contextual meaning that depends on so many conditions as long as we are able to get the meaning. Pragmatics acts tells us how to say the communicative language which is not outspoken, too clear, vulgar and even taboo. Therefore, it is often realized by politeness sentences. Example: ‘Come into my parlour (or cocktail bar)’ (Such an invitation would be too obvious or too vulgar to be effective). The advertisement is an effort to ‘sell’ something: a cocktail bar, a particular environment, a particular customer, a promise of good times, and so on. And the advertisement invites us in, so to speak. But it doesn’t do that by saying; A parlour (it makes sense that there is a place where the customers can come in ...
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